Its no surprise that people like to win stuff. We’ve found that if you offer a giveaway in your newsletter, it increases the number of clicks, readership and client interaction.
For example,”Click on my feature home and you’ll go into the draw to win a subscription to HOME magazine” is something you could try in your own newsletter.
This ‘gamification’ of content is something you a lot more now not only online but on TV as brands use competitions to engage their audiences more and share information virally.